Benefits of a coach
A year and a half ago I made a decision to bring our businesses online to increase our visibility and profits. Highly intimidated by technology I was scared to death. This was an area I had neither interest nor experience in, what would I do. Like most people I have met and talked with at length, I fumbled around online searching for the right person to teach me how to market online.
Because I did not have, knowledge in what or who I was looking for cost me dearly. Spending money we did not have I tried every coach, system and product out there, or nearly every one. Did I see success? Nope. Matter of fact I nearly gave up.
Then she appeared. This woman with a strategic loud voice showed up on FaceBook. I knew her from our part time home business. She had attended some of those personal growth training seminars, too. As I watched her, it seemed she knew what she was doing. Gradually my trust started to build and I purchased one of her training classes.
The woman I am talking about is Sandi Krakowski. She is currently my business coach teaching me everything from how to build an e-commerce website in WordPress and social media marketing to lead generation for our auto transport business and part time networking business. It has been a journey and one that I would highly recommend to anyone looking to build a business online.
Let’s not forget the major decision I talked about earlier. Sandi is a genius at marketing and listening to what the market wants. She knew my loyalty and love for my home business, products and the staff of the company. She honored my decision to remain loyal to that staff, our product quality and compensation plan. She kept reiterating to listen to what my market was asking for. Did I get it? No, I did not understand.
You see learning marketing is like being in college. When you are a freshman, you will never understand mathematics like a senior, right. The freshman starts with algebra and the senior finishes up with calculus, it is a progressive learning curve. The same goes for learning anything new, you must pay the price, practice, learn, and implement to build your skill.
Major decision launches trips to bank
Have you ever heard the term “Can’t see the forest for the trees”? Well, that statement described me for the longest time. A coach is someone who is there to encourage you, show you your strengths, to root you on to success and not dwell on your weaknesses. They lead you to resources to help you over hurdles they see you need to cross but it is not in their area of expertise.
It was during one of our coaching calls that the past years worth of lessons, techniques and practice all came together. Finally, the light went on and I realized what I needed to do to propel my businesses forward. I had learned to step up and out of my “employee mindset” and think like a true business owner. Remember my friend, the one who told me “it’s nothing personal, it’s just business”?
I had been holding onto a dying part time home business, the part time business that I came online to grow. After more than a year of working my butt off, I had not sold one product, not enrolled one business partner…not one!
It was that realization that propelled me to listen to what my clients, truck drivers and friends on FaceBook and Twitter wanted. They did not want what I had. After banging my head on that proverbial brick wall, voila! Bingo and hallelujah I got it!
Therefore, after more than fourteen years loyally dedicated to one product line, one company and the staff I decided to step back. To look at providing the market what it wanted. The result?
In just 90 days, our checks are as much as our checks after fourteen years with the other company. We have more business partners actively working with us than we EVER had before. We are having fun, our auto transport business is in full operation and our dispatch center is blooming, too.
Sometimes those tough, gut wrenching decisions are the ones you are suppose to make. That is your test, to jump off that bridge and be a business owner who decides to work part time and earn extra money or remain loyal to a dying business. It is your choice, what will you choose?
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