Tag Archive for auto transport

Your Ideal Auto Transport Client, The Rewards of Listening

 

Your ideal auto transport client, the rewards of listening

You are so lucky

Today was a day of reflection for me. Looking back over the past year and a half my life looks very different today than it did then. Our auto transport business is thriving when others have closed their doors. Our part time health business is growing and the excitement is mounting as others achieve their dreams and goals, too. Was it so for either business last year? No.

Some may say we are lucky. Trust me luck has nothing to do with it. Hard work, perseverance and determination are the reason we are still in business today.

Why is it that we always want everything now? Who taught us that we are entitled to have what someone else has and not have to work for it? I used to think just like that, too. My desperation to make money overshadowed my desire to serve others. Once I learned that my focus was unbalanced, my learning process began to compound and make sense. The pieces of the puzzle started to fit together.

Chatting with a good friend the other day our conversation turned to just that thought. Both of our businesses are growing, we are beginning to earn a good income. That was not the case when we started though. What changed, what made the difference in our businesses between last year and today?

We both figured it out. What did we figure out? The rewards of listening to your ideal client will make your business a success. When you do not listen to what the market wants it will break you.

When you combine that one gold nugget with the "how to" of putting a business together online you will find your answer. What we figured out is that it takes each business owner a different amount of work and time to reach results.

Can someone else do the work for you? NO!!! For long-term success we all must learn the "how to" ourselves. We must put in the time, pay the piper ourselves in order to reap the rewards waiting in the shadows for us.

Figuring out what they want

When I first started our auto transport broker business, I knew nothing about the industry at all. The lingo in the auto transport industry is different. Some of the titles for jobs seemed to overlap it was so confusing. It would have been much easier had I known of someone who could coach me and show me the ropes.

However, the broker who sponsored me (provided the information to get started) did not have my best interest at heart. Her focus was unbalanced as well, centered purely on money. Coming from a banking background, I was naive to the dealings of the outside business world. My first year in business was like a Hollywood movie in the making. Several hours training and then tossed to the wolves. Now it was sink or swim.

The same went for our health networking business. Sure there was training, "Do it this way, say this, act like this, be like me and you will succeed". The problem was I did not have a personality like theirs. My goals and passion was different, I was not like them. Try as I might to conform to their methods it did not work for me. Later I would figure out that duplicating the system is what would work, not duplicating them.

Jigsaw puzzle

In both our auto transport and health businesses, we found similarities. Building a business is like putting a jigsaw puzzle together. Starting with the basics like giving our customers a free quote. That seemed simple enough, yet the sales did not come. What were we doing wrong?

Later we found that calculating the free quote was an art. Specific key elements comprised the perfect auto transport quote and this resulted in a sale, our first. Finding an auto transport carrier to transport that customer's car was like the next piece of the puzzle. Again, there were specific measures we needed to take to cover our business as well as the customer's car. Now that puzzle started making sense.

Finally, after fourteen years in network marketing the puzzle pieces became clear. The missing piece to success was not in the puzzle at all. I was the piece of the puzzle that needed to be refined. Our ideal client did not want what we were offering. Aha! That is why there were no sales.

Just like in our brokering business, some and not others desire the health business. By leaning in, listening to what others wanted instead of being so bull headed and narrow-minded, I heard what they were saying. I realized that the inner student within me was ready to learn.

It all takes time

What do auto transport, health and jigsaw puzzles have in common? They all take time to learn. In business, there are options available sometimes that can take the learning curve and toss it on its ear. By taking advantage of those options, like a business coach or trainer, you can shave years off the time it will take you to learn the intricate details. This can set your business up for faster success and bigger profits. It can also save you precious time and valuable assets allowing you to avoid the traps and pitfalls already experienced by those who have gone before you.

What my friend and I discovered in our conversation is this. We never thought a year and a half ago that we would be where we are today in business. The one thing we both learned and put into action was to listen to our ideal client and give them what they want. We learned it is not about us and our wants and desires. When we help others get what they want, serve with a pure and honest heart, our desires and goals happen because we helped someone else.

So, if you have a desire to build a business, whether it is in auto transport or a health business, lean in, listen to your ideal client. Decide to work with a business coach, avoid the pitfalls and traps waiting in the shadows for you. Set your business up for success and your hearts desire will come true, too.

We need your help! We can't do what we do without you. Please leave your comment below and join the discussion. Do me a favor? Share this with your FaceBook friends by clicking the "Like" button at the top of the page. Your Twitter friends won't want to miss out, be sure to "re-tweet", too. Thanks, you are the best.

Here to Serve,
Carla J Gardiner
 
Carla J Gardiner is an ex-banker turned entrepreneur who built an auto transport brokerage and dispatch center from the ground up. With half a days training and little else Carla learned the business inside and out the hard way…by doing it. Her passion and purpose lies with the people she works with daily; the client, dispatcher, broker and truck driver. Her frustration within the industry has birthed a new division of her company; one to properly train, encourage and mentor other professionals in healthy auto transport.
 
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Preconceived Ideas About Auto Transport And Irish Castles

(Kilbritain Castle)

Preconceived Ideas About Auto Transport And Irish Castles
 

Auto transport and Irish castles have something in common

Our first night in Ireland was almost magical. So many thoughts drifted through my head I thought it was going to explode. Our new granddaughter had stolen our hearts; we were half way around the world in a foreign country…the land of my husband's family. Our new auto transport business was waiting at home. Upon our return we would launch the business. Who could forget about that adventure?

Looking back in retrospect, my preconceived ideas about both were very immature. It is hard to believe that I am admitting it, but the truth is the truth after all. I would later discover that owning your own business, even an auto transport business, is hard work. Yes, the rewards are incredible, like being able to travel to see our family anytime we wanted to. It does not mean that I could sleep in dragging into the office whenever I felt like it. Customers and owner-operators alike depended on me to serve their needs.

The Irish castles were nothing like the preconceived idea I had in my head. The Travel and History channels cannot even come close to providing the feeling of actually being near or in one of those ancient monumental castles.

All I know is the lessons I have learned from traveling to foreign destinations to building our auto transport business have been the most rewarding lessons I have ever had. What lessons have you experienced to share with others?

Let the tour begin…

Our first day touring the local area was incredible. The private Kilbritain Castle above set back off the lane surrounded by trees and wide-open, green fields. I could envision a young girl, in a warm woolen dress sitting on a stool, painting a picture of the castle and surrounding area just like in the movies. It was the most breathtaking site we had ever seen and at that moment, all preconceived ideas of castles flew right out the window.

The small minivan barely held all of us with Maebh's car seat. Our son, Daniel crawled in the very back, which was uncomfortable and cramped. Being together was the only reason we all put up with being like sardines in a can. Who wants to travel around the world only to take separate cars to tour the area? To top off the small van, the roads were very narrow, windy and bumpy. We concluded though, that this all added to the adventure of the backcountry of Ireland.

Next came the Timoleague Abby set right on the bay. The ruins were quite spectacular and allowed our imaginations to run wild. The inside of the abbey, ruined long ago by attacking marauders had burned. The second floor was missing but you could get the sense of it from the protruding leftover beams above the main floor.

(Timoleague Abbey)

The residents of the abbey must have been small in stature as the doorways were short. All of us had to duck to enter the interior rooms. We could only imagine what it must have been like back in the day of the active community.

Weather gets in the way of touring

Taking our time touring the various castles, manors and communities of southern Ireland was very relaxing. Due to the narrow roadways and rural nature of the landscape, the average speed limits were 50 KM (approximately 31 MPH) although it seemed like we were flying.

Would you know that a once in a lifetime trip would include a once in a century snowstorm. That is right, it rarely snows in Ireland yet we woke to a beautiful blanket of white snow on our third day in the country.

We enjoyed the morning with our family relaxing and sipping hot Barry's black tea with milk and biscuits. At first, I thought my daughter was crazy for putting milk in her tea, and then she told me to try it. She was right it was quite good. The milk took the bite off the rich tea and it seemed smoother. The biscuits were cookies called "Digestives" which fit nicely with our vitamin capletWhen we returned home, we missed them so we shopped and found them at the local "World Market".

The weather cleared and the snow melted so we all piled in the van and headed for our next destination ~ Cahir Castle. This castle had been renovated somewhat. Huge chains on a manual wheel raised the gates. No wonder men in those days were strong; it appeared it would have taken a team of horses to raise that solid steel-bar gate!

 

(Cahir Castle)

The solid rock walls towered over the inner courtyard. The recently groomed gardens were a stark contrast to the gray stones lining the walls. From the deep, dark dungeon to the guard towers, the reality of darker times for the inhabitants of Ireland came to life. From the crests adorning the great hall walls to the six-foot swords it did not appear that "those good old days" were so great.

As for the spiral stairwells in the fairy tales, well let us just say you will not find any princess with a sweeping gown running up or down one. Each step was no more than maybe five inches deep, barely wide enough to allow the balls of our feet to lift us to the next step.

Thankfully, none of us was prone to being claustrophobic. The walls rose straight up and inside were no more than three feet wide. This stairwell had no handrails (made me wonder if there were such things back then) and was no place to be if you had vertigo or had a fear of heights.

As our tour of the castles ended that day, we talked about the differences on the way home. Each castle represented the uniqueness of its owner and its resident people. Inside those stonewalls was a community of people living their lives the best they knew how at that time. They protected the castle and each other to the death.
 
In business, we have communities, too. Within those communities, we have a hierarchy just like inside the castle communities. We protect each other because we all depend on each other to do our jobs.
 
In auto transport, we depend on the customer who ships their car, the owner-operator who transports the car and on other brokers to do their job, too. When each sector of the community or business does their part the right way, the whole community prospers.
 
Today is no different from some six hundred years ago in Ireland. We all need each other to live healthy, happy prosperous lives. Together we can make a change that will allow all of us to build profitable auto transport businesses that serve the customer, truck driver and broker alike.
 
We need your help! Join us won't you and help spread the word about what we do here. If you have gained insight with any business tips, life lessons or plain old good stories, send a tweet to your Twitter friends; drop a short post to your Facebook friends; better yet, use the share buttons at the top of this page. You can bet they will enjoy and thank you, too!wink smile Weekend Trip Ends At Beach Access

Oh, by the way…share your thoughts below…

Here to Serve,

Carla J Gardiner

Head shot 3scarf cropped 150x150 Weekend Trip Ends At Beach AccessCarla J Gardiner is an ex-banker turned entrepreneur who built an auto transport brokerage and dispatch center from the ground up. With half a days training and little else Carla learned the business inside and out the hard way…by doing it. Her passion and purpose lies with the people she works with daily; the client, dispatcher, broker and truck driver. Her frustration within the industry has birthed a new division of her company; one to properly train, encourage and mentor other professionals in auto transport.
 
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Before Auto Transport There Was Ireland

Before Auto Transport There Was Ireland

New life, international travel and adventure

The day came when we loaded the car, left behind the new auto transport business and drove the two and a half hours to the airport. Living in California our attire does not vary much. Jeans and tee shirts are the norm and even during winter months, we just add a thermal long-sleeved shirt and call it good. Our daughter told us to bring our warmest coats. However, we would soon find California jackets are no protection against the biting winds of Ireland.

Boarding the plane in Sacramento, California, we settled in for the short flight to our connection in San Francisco. This was our first lengthy international flight. As it turned out it was a good thing we had all taken our supplement caplet to keep our bodies strong and resistant to the germs circulating in the cabin.

Navigating the Charles De Gaulle Airport

The second leg of our flight started in San Francisco, California and eventually ended in Paris, France. Charles De Gaulle Airport was very interesting. Since we had never been to France before we had no idea of how to navigate the airport to make our connecting flight. All of the signage was of course in French and we could not interpret them. We tried to get directions and instructions from the airport staff without much success.

Exhausted from the thirteen-hour flight, all we wanted to do was find the gate to our connecting flight to Cork, Ireland. Eventually we found the right gate. However, it was time for the staff to leave for lunch. Escorted to an exterior waiting area, they told us to return to the boarding area fifteen minutes before the flight left.

These procedures were quite different than we used to back home. The excitement of our trip, the length of the flight and the time difference caught up with all three of us. Our son pulled his hood over his head and caught a few winks.

Finally, it was time to board our next connection and be one-step closer to our new little granddaughter, Maebh. Air France-KLM would fly us to Amsterdam, Holland where we would board our final connection. Aer Lingus was our chauffeur to the Emerald Island, Ireland.

This is where I wish I had known my friend, Claudia Looi, a travel expert. She could have helped us to learn about traveling to all international locations with ease.

Back to my husband's family roots in Ireland

As we stepped off the plane in Cork, Ireland, we felt the first bite of the bitter winds of the island. Wrapping our coats around us, we hurried off the tarmac and into the terminal. Working our way through customs, we presented our passports and received the necessary stamp of entry. Finally, we followed directions to baggage claim and gathered our suitcases.

When we turned around with our luggage in hand, we caught first sight of our family. Joy filled our hearts and I could not wait to get my hands on that baby, and hug my daughter. To this day, I am not sure who was gladder to see whom.


After a few minutes of hugging and kissing and admiring our little baby, we headed off to the rental car. Our daughter had a car, but it was a small four door. Since there were five adults and the baby, we needed a larger car. We decided to rent a minivan so we all could ride together. The one small detail we did not know was that Irish minivans are not the same size, as American minivans. Trust me they are smaller.

We all packed our luggage and bodies into the small minivan. We were just glad to be on the ground, in Ireland with our family. Flying in was such a gorgeous site, the fields are the greenest green, almost like a postcard picture. That first look at the island from the sky made the long flight worth every minute.

The short thirty-minute drive back to our daughter’s home was an adventure. In Ireland, the right side of the road is actually the left side of the road. This was our first time experiencing riding in a car on the other side of the road. A few times I gasped as the small cars whizzed by, or what seemed to me to be whizzing by…we were only driving 45 MPH. The roads were winding through the countryside and very narrow. The fields were green as ever full of white and black sheep. What an experience for this country family.

The Irish adventure continues next time as we get to know our new granddaughter, Maebh and explore the Irish castles and culture.

We need your help! Join us won't you and help spread the word about what we do here. If you have gained insight with any business tips, life lessons or plain old good stories, send a tweet to your Twitter friends; drop a short post to your Facebook friends; better yet, use the share buttons at the top of this page. You can bet they will enjoy and thank you, too!wink smile Weekend Trip Ends At Beach Access

Oh, by the way…share your thoughts below…

Here to Serve,

Carla J Gardiner

Head shot 3scarf cropped 150x150 Weekend Trip Ends At Beach AccessCarla J Gardiner is an ex-banker turned entrepreneur who built an auto transport brokerage and dispatch center from the ground up. With half a days training and little else Carla learned the business inside and out the hard way…by doing it. Her passion and purpose lies with the people she works with daily; the client, dispatcher, broker and truck driver. Her frustration within the industry has birthed a new division of her company; one to properly train, encourage and mentor other professionals in auto transport.
 
What did you think?
 
Let us know your thoughts on today's article.
 
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Auto Transport Owner On Vacation

 
Auto Transport Owner on Vacation
 
Time off on purpose
 
Taking time off to spend with your family and loved ones are important activities for entrepreneurs, employees, stay at home moms and children as well. Vacation helps rejuvenate ones body, mind and soul.

It is also a moment that can be set aside to reflect on life, to dream with your spouse… time to reconnect with young or older children and grandchildren… it may be a time to spend with great friends.

Where do you go when you need a vacation? Do you know how to plan for a great vacation?

When I was working in a brick and mortar travel agency many years ago, there were five tips that we gave clients when planning a vacation:

What is your budget?

You have to know how much you have or can set aside for your vacation. It is not advisable to use the credit card. You do not want a vacation that puts you in debt…that will add on more stress than joy. When the budget is determined, you can look at the airfares, hotels, meal plan and activities that the budget allows.

There is a variety of hotels and activities in each destination. They all come with different price tags. Even the meal plan can be categorized as well.

What is your interest?

What do you like to do when you are not working? What makes you happy? What don't you like to do when you are on vacation? What do you want to do or see for this vacation?

Some people love museums and operas. So a trip to such places will satisfy their desire and make them happy, while others may prefer a sporting event or an all day walking tour in the city.

There are still some who likes the great outdoors with fishing, golfing, scuba diving, hiking or para sailing.

To know your interest and your family's interest are important while planning your vacation. You need to take into consideration your spouse's and your children's interests, if they are spending the vacation with you.

When you discuss your interest, it will also help you to be acquainted with yourself and your family.

How is your health?

Do you have pre-existing health issue? What kind of activities you are not allowed to participate? Do you know if you have food allergy? Can you tolerate long flights or long road trips?

A savvy traveler knows what's best and what to avoid. When armed with the knowledge of your health status, there will be no second guessing when it comes to your participation of an activity or eating of a certain food.

If you are traveling overseas, with proper planning and having all your medical records and medical supplies with you on board will ease a lot of pain and inconveniences.

What is your objective for this trip?

Some travelers take a certain trip to better their language skills and there are some who are looking for a certain type of food to savor.

There are trips that cater to learning a language, culinary schools, sporting events or medical needs. Every destination has a unique offering. By expressing your objectives, you can research and ask for right kind of help. You will be able to find the right destination and itinerary for your vacation.

How often do you travel?

The need of a seasoned traveler is entirely different from one who barely travels. This is an important question because your comfort level may be different from another.

For example, we had never taken a cruise before our Bahamas cruise. To ensure we were comfortable with cruising, we took the shortest route on sea and shortest trip we could find with Disney Cruise. We don't want to be stuck at sea on a thirteen day cruise across the Atlantic for our first cruising experience. We may be sea sick or unable to tolerate the rocking of the ship.

So those are five simple tips to help you jump start your plan for your local, across the country or international travel this year.

For tips on how to pack into one suitcase without forgetting a thing, you can download our free report called How to Live Out of Your Suitcase for a Week at www.uncommongeneration.com

It is a privilege to write for my friend Carla. When Carla asked me to be her guest blogger, I immediately said yes. While I have a full schedule this week, I am happy and honored to write for Carla's Transport Services because I look up to Carla. I met Carla in December of last year at a business seminar. She is a genuine, happy, takes care of her clients and associates, hard working business owner and leader. She is also a dedicated wife, mother and grandmother. Thank you Carla!


Claudia Looi is a freelance writer, copywriter and a work at home mom. She left her travel consultancy work to raise two children who are now teenagers. She helps unload the burden that small and home based business owners carry with their blog contents, sales copy and email marketing campaigns. Her work in travels with thousands of clients from all over the world and her extensive travel experience has allow her to understand businesses of diverse backgrounds and recognize the need to tailor make her writing for each of her clients.

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Your Kids, Business and Preconceived Ideas

Preconceived ideas come from our past
Engagement, wedded bliss and Ireland

Thinking back to when our auto transport business was a mere twinkle in my eye reminded me of the preconceived ideas I had about my daughter and her new life.  I knew the day would come when she would want to leave home. Every young girl wants to find her Prince Charming, ride off into the sunset on a white stallion and live happily ever after.

It seems a bit odd to go from her engagement to her pregnancy and leaving the country, but this is how my thoughts work sometimes. Have you ever pieced together your thoughts like a jigsaw puzzle? When all the pieces fit into place then the picture makes sense. That is how this story will eventually look, like a picture, not preconceived.

About three months after our daughter's engagement she was married. The wedding was beautiful, held in a secluded park high in the foothills outside of San Francisco, California. Scottish kilts were the tuxedo of choice by the groom, while sequined flip-flops were the shoes chosen by the bride, our daughter. Ancient tradition met all out, country raised California girl what a pair.

Grandma and me

From an early age I remember wanting to spend time with my grandma. Considering I was the oldest of five, more responsibility was on me and less attention. It was no wonder that I chose to be with grandma. She was the one who doted on me, showering me with undivided attention and lots of love.

As a young adult, grandma was still a very vital part of my life. My husbands yes both of them loved and accepted her as their own. This was what I had always dreamed being a grandma would be like.

Dreaming of walking down a tree-lined road holding hands and talking with my little granddaughter was what I looked forward to my whole life. Thinking I could visit my daughter and granddaughter whenever I wanted to was my preconceived idea of a perfect life, a fulfilling life. Part of that fulfilling life included starting our auto transport business, for the freedom it would provide.

It is suppose to be that way

Driving our daughter and her new husband to the airport, we had time to talk about their plans. Since she was our first, our only daughter thinking about giving her to a man we barely knew anything about was hard to say the least. I guess you have to be a parent or a coach and have walked in those shoes to understand how I was feeling.

Logically it made no sense, to be sad for the loss of my little girl. However, things were said and actions were taken that indicated that my feelings were somewhat valid. So pulling all the courage I had within me, I smiled and hugged my daughter and son-in-law good bye. Watching them disappear inside the airport terminal my gut was turning.

The drive home was long and silent. It had only been hours and yet I missed her already. We made them promise to call home when they arrived in England, their chosen honeymoon destination. That call seemed to take days to come. Why was I feeling so empty?

A sign of things to come

Two weeks passed and our daughter called to let us know they had returned home to the Bay Area, safe and sound. They had a terrific time vacationing all over Europe.

After a whirlwind tour of England, they journeyed to Scotland then Ireland. The stories and pictures were incredible, ancient castles and quaint shops lining the narrow streets.

The next year and a half flew by. Each month seemed to get a little easier to accept the fact that our little girl was a married woman. Now her loyalty and time was devoted to her husband. It was not easy giving up or letting go the control I had as a mom, or thought I had. Being a parent was much easier when we have to be in charge and physically see she had no harm come her way.

I will never forget the phone call when my daughter asked me if I were sitting down. Wondering what could possibly be up to warrant that statement, I said yes I was. The next bit of news was the best I had heard in a long while; we were going to be grandma and grandpa. Yes! The dream I had waited for forever, that day was soon to come.

The rug pulled out from under my selfishness

Finally getting used to the idea we were going to be grandparents and our daughter a mother, we received another phone call. This phone call literally jerked the emotion out of me like a rug from under my feet until I was speechless. Now, before you go judging me I want to say this, "I know I was selfish"!

However, remember the preconceived ideas I grew up thinking. Walking down that tree-lined lane with my little granddaughter and talking, spending time together. This was not to be.

They had decided to move to Ireland to live. Shock literally set in within minutes. Trying to think of all of the implications overwhelmed both my husband and me. Our dreams crashed around our heads and we both collapsed in tears. How could we be happy when we were so miserable?

This is just the beginning of the story. It reminds me though of the thinking process when owning your own business. First, you do control some aspects and situations in your day-to-day duties as the owner, just as a new parent does. The coach controls the play book until he releases the practiced moves to the players, in our case our daughter.
 
However, as the business matures and gives birth to new divisions and associates, you cannot be selfish. Contrary to popular belief you, as the owner and coach must be thoughtful, put others needs first and always release those preconceived ideas you brought with you.
 
We need your help! Join us won't you and help spread the word about what we do here. If you have gained insight with any business tips, life lessons or plain old good stories, send a tweet to your Twitter friends; drop a short post to your Facebook friends; better yet, use the share buttons at the top of this page. You can bet they will enjoy and thank you, too!wink smile Weekend Trip Ends At Beach Access

Oh, by the way…share your thoughts below…

 

Here to Serve,

Carla J Gardiner

Head shot 3scarf cropped 150x150 Weekend Trip Ends At Beach AccessCarla J Gardiner is an ex-banker turned entrepreneur who built an auto transport brokerage and dispatch center from the ground up. With half a days training and little else Carla learned the business inside and out the hard way…by doing it. Her passion and purpose lies with the people she works with daily; the client, dispatcher, broker and truck driver. Her frustration within the industry has birthed a new division of her company; one to properly train, encourage and mentor other professionals in auto transport.
 
What did you think?
 
Let us know your thoughts on today's article.
 
Post your comments below.
 
remember, sharing is caring…



Are we connected on Twitter? | Come write on my Facebook Page Wall.

How To Understand Auto Transport Lead Generation

 

   

 

Sharing one inside secret, how to understand auto transport lead generation

How to avoid dozens of annoying, high pressure calls

This afternoon as I was meditating on a topic for our next newsletter the phone rang. Like most other calls this one was a prospect that wanted an auto transport quote for his new car purchased cross-country.

He explained to me that he had done a search online using Google. The search was for nationwide auto transport. This being his first experience purchasing a car online he was leery enough. His next challenge was the task of figuring out how to get his car from California to northern Illinois.

The search turned up thousands of sites related to auto transport and he quickly became overwhelmed. Clicking on one of the links toward the top of page one he thought his troubles were over. The page told him to rest assured, completing your personal auto transport information here will save you time and effort, one form, ten competitive quotes and you are finished.

What the prospect did not know is that was only the beginning of his education in auto transport, lead generation and lead generation sites. Let me explain, using this nationwide auto transport transaction to share with you how this works.

Slick website seems simple enough

What the man experienced is what most people do in auto transport. The thinking behind these websites is to mask over the fact that they are neither auto transport brokers nor carriers. Rather, these websites are in existence for the sole purpose of generating leads to sell to auto transport brokers.

Now, the customer does not know this. With so much information available, out there on the worldwide web, it can be and most often is very overwhelming. No wonder a person chooses the first one they come to and suffer the consequences later.

The lead generation sites owner knows what they are doing using keywords and pay-per-click advertising to draw in the prospects. During peak shipping season one single site can generate anywhere from 10,000 to hundreds of thousands of leads per day.

As many as twenty auto transport brokers purchase each lead. The cost per lead varies. Oftentimes they sell in a package, for as little as $1.00 per lead. I am good at math, but you do not have to be a rocket scientist to figure out how much money these lead generation sites are making for their owners.

The problem is the sheer numbers of auto transport brokers purchasing these leads. It creates several problems one of which is the massive number of brokers calling the prospective customer. There is no time for them to research each company that has provided them a quote.

This customer told me that not ALL of the brokers that called him did not promote what they could do for him. Instead, they insulted, bashed and demoralized their competitors. He was not impressed. No one focused on helping him achieve his goal of getting his new car home.

Auto Transport Reviews

His next step was to visit the auto transport review board. In his research he found some holes in what others had said. Several of the companies appeared to be the same company, located at the same address.

Many of those companies had negative reviews written by their customers. Now, he was starting to panic. How was he ever going to find a reputable company to help him ship his car?

After checking each company and their reputation with their customers on the review board, he decided it was time to return to Google and start his search anew.

Top search not always the best

Continuing his search online, he almost gave up and just closed his eyes, pointed at the page and clicked to place the order. Instead, his instinct told him to push on, read just one more page.

Finally, as the page refreshed something caught his eye. It was a name; a personal name; it was my name mentioning something about customer service in auto transport. Page ten of Google had a link to an article I had written many months ago.

Within the first two paragraphs, he knew that his search was over. He found something in common with me; we both are ex-bankers. Maybe there is a code or something, I do not know. All I know is that we made a connection. His headache was over.

Trashing all of the other quotes he had received he called our office. After introducing himself, he poured out his heart. He shared his plight with me. What he had gone through to get to me was crazy.

He struggled to understand how any business could launch an all out attack on another company just for providing a free quote. Our customer said he felt like a number, not a person. He did not understand why after filling out only one form he received twenty plus phone calls.

Relationships take time, make for life long customers

After listening to our customer's story, I empathized with him. Taking the time to explain how the lead generation sites work helped him to feel better. It was not necessary to go into great detail; a general explanation was all.

We laughed about his frustration, we discussed his nationwide auto transport and gathered some additional information we needed to do our research. His whole demeanor changed in the fifteen minutes we talked on the phone and he felt better, too.

I explained the reason for writing the article was due to my frustration with the industry, too. Expressing my desire to serve my clients, the way I would want someone to serve me gave him a look into the person behind the phone. We connected on so many levels; he was not just a number, not just another auto transport customer.

Asking permission to call him back with exact details and a verified quote, we ended the call with a giggle and goodbye. Immediately calling one of our preferred carriers, I was able to get a firm rate and a pick up date for my customer.

Within ten minutes of our initial call ending, I was able to call him back. Our carrier's rate was below our estimated quote and we were able to pass that savings on to him.

Therefore, from beginning to end, our conversation lasted about thirty minutes, give or take a minute or two. We provided our customer with a fair market rate, a guaranteed pick up date with a delivery date, too.

Not only do we now have a new customer, but a new friend who will return to use our services repeatedly. Our philosophy has always been to build our value up. To highlight how we can serve our clients, not tear anyone else down.

That builds relationships with trust and honor in a world of less than honorable auto transport, lead generation.

Join us won't you? We need your help to spread the word about these lessons. If you have learned anything at all from our story, send a tweet to your Twitter friends; drop a short post to your Facebook friends. You can bet they will enjoy and learn right beside youwink smile Weekend Trip Ends At Beach Access

 

Here to Serve,

Carla J Gardiner

Head shot 3scarf cropped 150x150 Weekend Trip Ends At Beach AccessCarla J Gardiner is an ex-banker turned entrepreneur who built an auto transport brokerage and dispatch center from the ground up. With half a days training and little else Carla learned the business inside and out the hard way…by doing it. Her passion and purpose lies with the people she works with daily; the client, dispatcher, broker and truck driver. Her frustration within the industry has birthed a new division of her company; one to properly train, encourage and mentor other professionals in auto transport.
 
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How To Succeed While Being Comfortable In Your Own Skin

 

 

You can succeed by being comfortable in your own skin

Three women and the marathon

A few days ago my daughter, Jeanette ran in a women's 5K marathon with two of her husband's sisters. As she prepared for the run, she clicked a few pictures and sent them to me. Each woman looked great, in shape both physically and mentally they were ready to tax their bodies, to put to the test their coaching and training.

Our daughter has always been athletic and played sports in summer leagues and school. She has not always been comfortable in her own skin. Season to season, the only difference was which sport she would participate in and who her coach would be. Softball, soccer, basketball or volleyball she was coached and trained to perform the best she could using her talents and abilities.

One of the pictures Jeanette sent to us made me laugh. Her husband's sisters are very tall and their build is on the slender side. On the other hand, our daughter is shorter standing at five feet four inches. After giving birth to her fourth baby just six months ago she is working on toning her body and losing the "baby fat" as she calls it. This picture really drove home how different we all are, and yet we all make a contribution to succeed.

School sports, the coach and our daughter's differences

Even though she was of slight build, her trained muscles performed like a well-oiled machine. Because she used the vitamins we sold, her endurance outlasted those of the other players. Her coach noticed and gave her more playing time, which in turn allowed her skill to improve.

Each player brought her individual skill and strengths to the team effort. Each game saw those abilities and differences put to the test all for the chance of winning each game. At the end of the season, the coach watched as individual girls who trained and worked together as a single unit won the league championship.

The championship team, like my daughter and her sisters-in-law, was different. Tall ones, short ones, thin and not so thin, all brought what they possessed to the game for the good of the team. Combined, those differences made up a complete whole that rocked the league that year. Years later, our daughter is comfortable in her own skin because her coach helped her train to excel and be her best.

As for the marathon, my daughter ran a few days ago; short legs or her sisters-n-laws long limbs did not matter, all three women finished the race side by side. The only difference that day was Jeanette took many more steps than the other girls did, but she finished holding her head high using the finely coached and trained body she lives in.

Sports, business and being me

I could not help but think about how each of us is so unique, all competing in the business world for our piece of the action. How do we succeed while being comfortable in our own skin?

When our auto transport business opened its doors back in 2005, it quickly became evident that we needed to do something to set ourselves apart. Hundreds of other auto transport brokers were competing for the same business and customers we were giving free quotes. Why would a customer want to do business with me? If I were in their shoes what would make me do business with me.

It did not take long to figure this out. By listening to our customers, those potential car shippers told us how we were different. Simply by being "me" I won them over. What does that mean?

  • When answering the phone you can tell if someone likes what he or she is doing. Happily, with a smile on my face, answering in a professional manner gives the caller a sense of security.
  • If they asked a question, I did not know the answer to I never faked it. Telling the truth, I would call them back after doing my homework to find the right answer. If a problem arose, dealing with it promptly helped diffuse angry customers.
  • When an owner-operator requested more money for the transport, being willing to share my piece of the pie helped build trust and relationships with them. The old adage of "you scratch my back and I will scratch yours" has paid off over the years with being able to ship a car when others have a three week wait.

There you have it. This is how we were able to succeed while being comfortable in our own skin. By using the God given talents I was born with, people connected with me. So, if you want to succeed in business as in life, get comfortable in your own skin.

Join us won't you? We need your help to spread the word about these lessons. If you have learned anything at all from our story, send a tweet to your Twitter friends; drop a short post to your Facebook friends. You can bet they will enjoy and learn right beside youwink smile Weekend Trip Ends At Beach Access

 

Here to Serve,

Carla J Gardiner

Head shot 3scarf cropped 150x150 Weekend Trip Ends At Beach AccessCarla J Gardiner is an ex-banker turned entrepreneur who built an auto transport brokerage and dispatch center from the ground up. With half a days training and little else Carla learned the business inside and out the hard way…by doing it. Her passion and purpose lies with the people she works with daily; the client, dispatcher, broker and truck driver. Her frustration within the industry has birthed a new division of her company; one to properly train, encourage and mentor other professionals in auto transport.
 
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Let us know your thoughts on today's article.
 
Post your comments below.
 
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