Tag Archive for auto transport lead generation

Your Kids, Business and Preconceived Ideas, Part Two

Preconceived ideas come from our past and into our future
 
Irish roots return to Ireland
 
Within a few months of that phone call announcing our daughter was moving to Ireland to live, we basked in her company one final visit. A dear friend of her husband's flew them home in a small plane. Picking them up from the airport, my heart filled with joy. Knowing that our time together was limited, we did everything together. All I could think of was the events of this time in her life we would not be present for, it broke my heart just thinking about it. All of my preconceived ideas about being a part of my daughter's pregnancy and birth were outdated.
 
The weekend literally flew by too fast. Knowing we wanted to say goodbye we drove them back to the small airport near our home. My husband tried to keep me near the car and accept a simple hug, but I would not have it.
 
The plane was finally loaded and it was time to give one final hug to our daughter and her husband. As the plane taxied down the runway, an overwhelming sense of loss hit me. It seemed as though I would never see my daughter or grand baby. My thinking clouded; I could not see logic in the situation at all.
 
Within five minutes, the small plane flew out of sight. Our daughter was leaving to live in the land of my husband's great-grandfather. The family history was deeply rooted in Ireland. That was just the beginning of the emptiness my heart would feel. Days later, we received the phone call that they had arrived safely in London. She assured me that everything was fine and she would call again once they found a place to live and settle in.
 
Bandon, County Cork, Ireland
 
A few weeks later, she called to give us her address. They had chosen a small town in southeastern Ireland called Bandon. This quaint town is in County Cork and near the city of Cork. It is the city with the nearest hospital and airport, which was somewhat of a comfort to this fearful mother.
 
As the months passed I felt myself growing further apart from my daughter. Knowing it was not right for me to act so immaturely did not help the way I was feeling. Those precious moments I had waited my whole life for were now a preconceived idea of the past.
 
Jeanette was good at sending pictures of her pregnant state to me via email. Although I saw her it was surreal and just not the same as being able to touch and hug. I suppose only a mother who has been through a child moving so far away could relate.
 
I had plans for a baby shower for her as the time drew near, but that was not going to be. We had been such friends, more than just mother and daughter. Now it was very hard to let go, try as I might, it just was not working. I felt so left out, so alone. My husband was feeling the same way, he just handled it in a different way. We both were miserable and needed to find a way to deal with our feelings.
 
No, it is too soon
 

Late one night we received a phone call from our daughter, she was crying. As any mother would, I asked what was wrong. The sobs became more intense and I could feel the terror in her voice. She was in labor and the baby was on its way, three months too soon.
 
This was a mother's worst nightmare, early labor with her daughter's first child halfway round the world in a foreign country. Every thought went through my mind. Would the doctors and nurses be up to par, know the latest technology? Would my daughter and grand baby be all right? (Can you tell I am not a world traveler, but a country girl?)
 
It was a very long night and week. Our little granddaughter was born on both her paternal grandmother and maternal great-grandmother's birth dates.
 
The first pictures of this small wonder tugged at our heart strings so much that I realized what Billy Crystal had said about being a grandfather was true. There is nothing like the love a grandparent has for a new grandchild; it is deeper than the love of even your own children.
 

My confidence in the Irish medical staff soon grew stronger. Our little Maebh (pronounced Maeve) Belle received the finest care. It was a very long three months before our little girl grew enough to go home to the parents waiting so anxiously for her. It was then that the heartache really set in. I wanted to be there, touch her and feel her breath on my neck.
 
Where there is a will there is a way
 
The desire to see our new grand baby over-rode the lack of money and time to get there. It had been years since we had traveled out of the country, so passports were needed, too. Some way, some how I was going to get to that baby and my daughter.
 
Weeks after our little Maebh came home from the hospital we received word that an unknown donor had purchased tickets for our family. The gift of a lifetime was presented to us on the condition they remain anonymous, what a humbling experience. Whoever gave our family that gift is thought of and thanked on a daily basis for without their generosity we could not have enjoyed the visit of a lifetime.
 
My husband had been unemployed for months. The mill had just hired him to start a new job. Thankfully, we had planned this trip before he was hired and his new employer was understanding. They allowed him the time off.
 
I had only been working at the mortgage company for four months when I submitted my request for a week off. Trying to compose myself and withhold  my feelings yet explain what was going on with my daughter, the boss did not really care.
 
To this day, I believe they were looking for any excuse to let me go, which was fine with me. During those four months, I was researching and planning to start our auto transport business. When she fired me, it was a relief yet I was shocked, too.
 
A couple weeks later, passports in hand, my son, husband and I boarded a plane headed for the emerald green island called Ireland.
 
That is another story, as this trip the plane travel alone is a story in itself.
 
Business owners have family and feelings, too
 
In our auto transport business, I must pull from life’s lessons every day. Dealing with customers, owner-operators and other business people, you have to keep in mind that they are people, just like you. Everyone is dealing with something every single day, maybe his or her daughter or son just left home. Maybe one of their children is sick, injured or going through something that is affecting their behavior.
 
Trying to be the very best auto transport business owner you can be, try to think of the other person first. By serving, your clients with a pure motive of real servitude will set you apart from the masses that are just in it for the money. Life lessons are not always easy. If we use them to help others, we grow into the person others want to have association. They will want to do business with us. The business world will be a better place for everyone when we all embrace our uniqueness, maternal and paternal feelings and all.
 
We need your help! Join us won't you and help spread the word about what we do here. If you have gained insight with any business tips, life lessons or plain old good stories, send a tweet to your Twitter friends; drop a short post to your Facebook friends; better yet, use the share buttons at the top of this page. You can bet they will enjoy and thank you, too!wink smile Weekend Trip Ends At Beach Access
 
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Here to Serve,
Carla J Gardiner
 
Head shot 3scarf cropped 150x150 Weekend Trip Ends At Beach AccessCarla J Gardiner is an ex-banker turned entrepreneur who built an auto transport brokerage and dispatch center from the ground up. With half a days training and little else Carla learned the business inside and out the hard way…by doing it. Her passion and purpose lies with the people she works with daily; the client, dispatcher, broker and truck driver. Her frustration within the industry has birthed a new division of her company; one to properly train, encourage and mentor other professionals in auto transport.
 
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How To Understand Auto Transport Lead Generation

 

   

 

Sharing one inside secret, how to understand auto transport lead generation

How to avoid dozens of annoying, high pressure calls

This afternoon as I was meditating on a topic for our next newsletter the phone rang. Like most other calls this one was a prospect that wanted an auto transport quote for his new car purchased cross-country.

He explained to me that he had done a search online using Google. The search was for nationwide auto transport. This being his first experience purchasing a car online he was leery enough. His next challenge was the task of figuring out how to get his car from California to northern Illinois.

The search turned up thousands of sites related to auto transport and he quickly became overwhelmed. Clicking on one of the links toward the top of page one he thought his troubles were over. The page told him to rest assured, completing your personal auto transport information here will save you time and effort, one form, ten competitive quotes and you are finished.

What the prospect did not know is that was only the beginning of his education in auto transport, lead generation and lead generation sites. Let me explain, using this nationwide auto transport transaction to share with you how this works.

Slick website seems simple enough

What the man experienced is what most people do in auto transport. The thinking behind these websites is to mask over the fact that they are neither auto transport brokers nor carriers. Rather, these websites are in existence for the sole purpose of generating leads to sell to auto transport brokers.

Now, the customer does not know this. With so much information available, out there on the worldwide web, it can be and most often is very overwhelming. No wonder a person chooses the first one they come to and suffer the consequences later.

The lead generation sites owner knows what they are doing using keywords and pay-per-click advertising to draw in the prospects. During peak shipping season one single site can generate anywhere from 10,000 to hundreds of thousands of leads per day.

As many as twenty auto transport brokers purchase each lead. The cost per lead varies. Oftentimes they sell in a package, for as little as $1.00 per lead. I am good at math, but you do not have to be a rocket scientist to figure out how much money these lead generation sites are making for their owners.

The problem is the sheer numbers of auto transport brokers purchasing these leads. It creates several problems one of which is the massive number of brokers calling the prospective customer. There is no time for them to research each company that has provided them a quote.

This customer told me that not ALL of the brokers that called him did not promote what they could do for him. Instead, they insulted, bashed and demoralized their competitors. He was not impressed. No one focused on helping him achieve his goal of getting his new car home.

Auto Transport Reviews

His next step was to visit the auto transport review board. In his research he found some holes in what others had said. Several of the companies appeared to be the same company, located at the same address.

Many of those companies had negative reviews written by their customers. Now, he was starting to panic. How was he ever going to find a reputable company to help him ship his car?

After checking each company and their reputation with their customers on the review board, he decided it was time to return to Google and start his search anew.

Top search not always the best

Continuing his search online, he almost gave up and just closed his eyes, pointed at the page and clicked to place the order. Instead, his instinct told him to push on, read just one more page.

Finally, as the page refreshed something caught his eye. It was a name; a personal name; it was my name mentioning something about customer service in auto transport. Page ten of Google had a link to an article I had written many months ago.

Within the first two paragraphs, he knew that his search was over. He found something in common with me; we both are ex-bankers. Maybe there is a code or something, I do not know. All I know is that we made a connection. His headache was over.

Trashing all of the other quotes he had received he called our office. After introducing himself, he poured out his heart. He shared his plight with me. What he had gone through to get to me was crazy.

He struggled to understand how any business could launch an all out attack on another company just for providing a free quote. Our customer said he felt like a number, not a person. He did not understand why after filling out only one form he received twenty plus phone calls.

Relationships take time, make for life long customers

After listening to our customer's story, I empathized with him. Taking the time to explain how the lead generation sites work helped him to feel better. It was not necessary to go into great detail; a general explanation was all.

We laughed about his frustration, we discussed his nationwide auto transport and gathered some additional information we needed to do our research. His whole demeanor changed in the fifteen minutes we talked on the phone and he felt better, too.

I explained the reason for writing the article was due to my frustration with the industry, too. Expressing my desire to serve my clients, the way I would want someone to serve me gave him a look into the person behind the phone. We connected on so many levels; he was not just a number, not just another auto transport customer.

Asking permission to call him back with exact details and a verified quote, we ended the call with a giggle and goodbye. Immediately calling one of our preferred carriers, I was able to get a firm rate and a pick up date for my customer.

Within ten minutes of our initial call ending, I was able to call him back. Our carrier's rate was below our estimated quote and we were able to pass that savings on to him.

Therefore, from beginning to end, our conversation lasted about thirty minutes, give or take a minute or two. We provided our customer with a fair market rate, a guaranteed pick up date with a delivery date, too.

Not only do we now have a new customer, but a new friend who will return to use our services repeatedly. Our philosophy has always been to build our value up. To highlight how we can serve our clients, not tear anyone else down.

That builds relationships with trust and honor in a world of less than honorable auto transport, lead generation.

Join us won't you? We need your help to spread the word about these lessons. If you have learned anything at all from our story, send a tweet to your Twitter friends; drop a short post to your Facebook friends. You can bet they will enjoy and learn right beside youwink smile Weekend Trip Ends At Beach Access

 

Here to Serve,

Carla J Gardiner

Head shot 3scarf cropped 150x150 Weekend Trip Ends At Beach AccessCarla J Gardiner is an ex-banker turned entrepreneur who built an auto transport brokerage and dispatch center from the ground up. With half a days training and little else Carla learned the business inside and out the hard way…by doing it. Her passion and purpose lies with the people she works with daily; the client, dispatcher, broker and truck driver. Her frustration within the industry has birthed a new division of her company; one to properly train, encourage and mentor other professionals in auto transport.
 
What did you think?
 
Let us know your thoughts on today's article.
 
Post your comments below.
 
remember, sharing is caring…



Are we connected on Twitter? | Come write on my Facebook Page Wall.