How To Promote An Offline Auto Transport Business, Use Social Media

Promote an offline auto transport business using social media, why you need to…

That is what I asked my business coach the first class I attended last year, why social media?

Social media was a completely new world for me. I had been building my auto transport business for over four years the traditional way. I did not see why I needed to start using this method to promote an offline business.

Heck, I had to call my daughter to ask her what a blog was. With no idea how to build one, use it nor maintain it I was digging my heels in. We had a web designer build our nationwide auto transport website and it seemed to be working just fine. Why would I need something else, new and simpler? I was afraid and did not want my coach to know that I was that wet behind the ears!

Business 101 was not something I knew much about, so everything I was learning was new to me. New words, definitions and methods of doing things was overwhelming at times. It was intimidating to learn something that seemed to be so big.

It was like waking up one morning from a deep sleep and finding me in the middle of New York City. Being a country girl and still living next door to where I grew up that is a frightening thought. My hometown population is about 28,000. That does not come close to the New York City population of some 8.2 million people!

No kidding, that is how afraid of the internet, social media and the big world of business I was. However, what I was learning from a trusted friend and coach was convincing me that I should not be afraid. If I wanted my business to succeed I had better learn how to promote my business and myself using social media or else.

How do I tie social media and auto transport business together?

Once I started learning how to use social media the picture became clearer. This would become my free source of advertising and lead generation for auto transport quotes. Now the question became but how do I do that. Of course, I wanted to learn it all like yesterday. My intent in starting any of the classes was to increase my income. What I was to learn was that as with any type of education it takes time.

It was going to take time, effort and practice to develop this skill. What I did not think it through, even when you go to college there is a learning curve and time period to learn. Jumping into business without training the time between starting and earning was shorter than normal. I had never gone to college, but I earned while I learned on the job. Why I thought this would be different is beyond me.

My first lesson was that someone like me, a successful business owner could join social media and the twenty first century free. Building my personal and business profile was going to tie our auto transport business into the network of social media. Next would come getting to know people and asking them to join me.

It did not take long and developing relationships with other business owners seemed fun. However, I wondered if this was really going to work.

Increased traffic and profits come from social media

Although it has been a year, the time has flown by. Now we are regularly posting articles about our business in nationwide auto transport twice a week. Working very closely with Sandi, my online business coach has allowed me to rise up to be the leader I have always been. My true strengths are coming out in ways I never dreamed.

You can see right here on this website. Using the tools available on Sandi's website that are free I started my education in using Word Press. Step by step, I was able to build what you are seeing right now before your eyes! Impressive, eh? It is exciting to see how far you can go given the right tools, teacher and time.

By investing into my skills and me, our nationwide auto transport business is growing. With increased sales and skills, we are launching a new division to help others within the industry. Yes, I tend to get on my soapbox occasionally because I care about those I work with daily. I am sure you have something you are passionate about too!

Therefore, I hope that you can see how beneficial it is for you to use social media to build your business, too. Do not wait as I did until it almost passes you by. If my dad can learn the internet and social media at 70+, I know you can too!

You can start learning at your own pace today. If you know anyone that is building a nationwide auto transport business, send him or her over to check out the scoop here. Even our customers can visit social media and get a free quote on our blog!

Partner with us, won't you? We cannot do this alone. Share this article on Face Book and Twitter; help us get the word out to your friends. These are just two ways to use social media to promote your offline auto transport business to bigger profits today.

Here to Serve,

Carla J Gardiner

Carla J Gardiner is an ex-banker turned entrepreneur who built an auto transport brokerage and dispatch center from the ground up. With half a days training and little else Carla learned the business inside and out the hard way…by doing it. Her passion and purpose lies with the people she works with daily; the client, dispatcher, broker and truck driver. Her frustration within the industry has birthed a new division of her company; one to properly train, encourage and mentor other professionals in auto transport.
 
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  • Great job in showing how it’s possible to bring an unknown element to a new industry. It takes people of vision to innovate and make things happen.

    • admin

      Thank you PJ for taking time out of your busy schedule to read our information. It has only been with your help and that of your book, Flip the Switch, that I was able to open my mind to the great possibilities.

  • Jeannette

    Great information, Carla. So true!

    • admin

      Hey Jeannette,

      Thank you. As a business owner the greatest lesson I’ve learned over the years is that we are never, ever done learning. If we take that stagnated mindset we can be sure that our decline is in the near future. Change is 100% a sure thing, we must accept and roll with it or be rolled over.

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  • Zone Logistics

    we also provide auto transportation nationwide, and would like to know how to get rental car companies and general consumers to use our services, we do have a free quote on our website at http://www.zonelogistics.com . Feel free pitch in any information you can.