Archive for auto transport

Anti-Aging Fiery Grandma Hangs Ten in Changing Tide of Business

Anti-Aging Fiery Grandma Hangs Ten in Changing Tide of Business

Anti-Aging Fiery Grandma Hangs Ten in Changing Tide of Business

Moments of reflection

Reflecting over the past year in business, I have learned many things. Many have propelled me forward into areas of business that I did not know about. Some made me scared while others were familiar to me. I think the most inspiring thing I learned was how to face the reality of business head on without fear, taking the emotion out of the decision.

One thing has not changed and that is I am a woman, wife, mother and grandma who loves people. Besides being a student, coaching other students and running a business I have learned how to turn back the clock. That lesson turned me into an anti-aging, fiery grandma of four who looks and feels like she is twenty something again.

Being able to bounce back after making a life changing decision has not always been easy. The first decision of that kind happened back when I decided to leave my first network marketing business. When my friend and mentor, Gary called me to let me know he was leaving, I remember how I felt and what I did. Handing the phone to my husband, Rich I raced to the bathroom and threw up.

Today when making a decision of that magnitude some of the same emotions wash back over me. However, having learned that it is “nothing personal, it’s just business” has helped me to deal with it head on.

I have learned that you must think on your feet or wash out to sea by the ever-churning tide of the marketplace. Another lesson under my belt is that when making the right decision and standing by it you come out a winner every time.

One of those stark reality checks happened last Thursday. I really cannot say it was much of a surprise, yet the result still stung a little bit. Any human being has to deal with emotions otherwise, we are nothing short of being a robot. What is it I am talking so passionately about?

Live your passion

In our auto transport business, there are many things I am passionate about, mostly the people who work in the industry. The job tasks themselves anyone can learn how to do them. Running a successful auto transport business for over six and a half years has proven to be lucrative, fun and worthwhile.

One season of our business took us to serve our fellow broker friends. We provided free information that we had learned over the past few years in business. As the year progressed, we developed coaching programs to help them get started in business. Many friends and business associates benefited from those programs.

As my skill at teaching improved, we hosted a free teleconference to give yet more information to those wanting it. Yet, many more wanted additional information. It really seemed that the request for details came faster and faster yet did not result in increased revenue.

Business decisions are not always popular

This is when the rubber had to hit the road or not. For the good of the company, we made a decision, yet I did not want to face it. It took a strong coach to show me how to continue profitably. A solid plan for my life, what did I want it to look like and why?

So, in watching and listening to the marketplace my husband and I have decided to change our focus. It is time to look to the future with today in mind. It is time we start living the life we have dreamed of for a long time. We have finally taken the time to define what that means and go for it.

As the tide of the marketplace has shifted, it is time to recognize the timing and start working on a back up plan. Therefore, we are starting to build our retirement business part-time.

While still working our auto transport business, we are focusing on helping others find what we did. At our age, to recapture our youth, reverse health issues and financial woes is timely. It is time to add to our bank account. When we focus on serving others and focus on helping them get what they want, our goals and dreams will follow, too.

Join us won’t you? This anti-aging, fiery grandma of four found out how to turn back the clock. She found the youth of her twenties. Ask her she will share her secret with you, too.  Click here to join us at our new home, with a new look and focus.

Please leave your comment below and join the discussion.

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Here to Serve,
Carla J Gardiner
Carla J Gardiner is an ex-banker turned entrepreneur who built an auto transport brokerage and dispatch center from the ground up. With half a days training and little else Carla learned the business inside and out the hard way…by doing it. Her passion and purpose lies with the people she works with daily; the client, dispatcher, broker and truck driver. Her frustration within the industry has birthed a new division of her company; one to properly train, encourage and mentor other professionals in healthy auto transport.
 
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Disappointed in What You Are Not or Happy With Who You Are?

 
 
Disappointed in What You Are Not or Happy With Who You Are?
 
So, you are not happy
 
This afternoon the phone rang in our auto transport office. Being Saturday I normally would not answer it, yet for some reason I picked up the receiver and took the call.

On the other end of the line was a woman interested in becoming an auto transport broker. We had emailed back and forth a few times yet she had a few more questions. She explained to me that she is not happy at her current place of employment and is interested in becoming an auto transport broker. She wants the freedom to call her own shots, work from home and be with her family. Today was her first step toward taking control of her life and happiness, she took action.
 
Many questions not enough time
 
We have systems of process in place to deal with incoming calls pertaining to questions like this. Settling into the office chair I felt it was time to give my client what she was looking for. “Calling the shots” when you are a business owner, allow me to make changes when time allows. Today I had a few moments to give her.

Addressing her direct questions was an easy task for me to do. With more than six years of experience, it is sometimes hard to withhold information. Why would I do that? Well, it is like feeding a baby…you cannot pour the whole jar of food down their throat or they would gag, choke or throw up, right?

The same goes for providing information to those looking for what you have. We must give them bite-sized chunks then allow them to chew, swallow and digest it before giving them another bite.
 
Business and social media today

One question in particular stayed with me after we ended our call. That question was “how do you set yourself apart from other brokers, what makes a customer do business with me”. Funny, when I got started I had the same question. The only difference was I had to figure the answer out for myself; I had no one to explain or guide me through the process.

Before she called, I had been watching a video on You Tube. It was an interview by Bryan Elliott from “Get Behind the Brand”. He interviewed Gary Vaynerchuk who is a wine connoisseur, marketing expert and successful businessman and author. Thank goodness for FaceBook because I never would have found this valuable information without a friend sharing a post with the link.

Gary said some timely things on the interview. I took copious notes. One key point he brought out was the statement about most people focus on being disappointed in what they are not, instead of being happy with whom they are. His point was this, in America we focus on working on our weaknesses instead of our strengths. His belief is just the opposite. When we focus on building on our strengths, we get good, excel at those qualities, tasks, and can share those with others.

The interview is so good and so relevant to answering my client’s question that I thought I would share it with you here, today. I realize it is lengthy, but save this or come back to it if you must, it is that important to your success.
 
 

Most pressing question answered
 
As we finished the call, I shared how I concluded and answered the questions she had about setting yourself apart from others. People connect with other people. Your prices, products and systems may be the same, higher, different or whatever…it does not matter. The prospect on the other end of the phone, sitting across the table from you or sitting in a chair at a meeting will connect with YOU.

When you take time to show that you care about them, provide them with a higher level of service, when you go beyond you set yourself apart from the other businessperson out there. By accepting what you are good at and working on being the best YOU, you can be your best asset.

How am I different from the hundreds of auto transport brokers out there in the marketplace? I am different because I am ME…there is no pretense, what you see is what you get. Either you connect on a personal level with me or you will not. Will I land every deal that comes across my desk or the phone lines? No, do you think I should? If that happened that means there is no competition or the world ended and someone forgot to tell me about it. ;)

Therefore, to set you apart do what I did. Recognize what you are good at and get better at doing it repeatedly. It will take practice and time. As they say, “Rome was not built in a day”.  You will not build your auto transport business in a day, or a night or a week either. One customer at a time, one relationship at a time you can do it, we can do it together.

Please leave your comment below and join the discussion.

Share this with your friends by clicking the "Like" button at the top of the page. Your Twitter friends won't want to miss out, be sure to "re-tweet", too. We can not do what we do without you. Thank you for helping all you can.
 
Here to Serve,
Carla J Gardiner
 
Would you like to use this article on your website, blog or ezine? You have my permission to share it in it's entirety with the following attribution and a link back to our home page.
 
Carla J Gardiner is an ex-banker turned entrepreneur who built an auto transport brokerage and dispatch center from the ground up. With half a days training and little else Carla learned the business inside and out the hard way…by doing it. Her passion and purpose lies with the people she works with daily; the client, dispatcher, broker and truck driver. Her frustration within the industry has birthed a new division of her company; one to properly train, encourage and mentor other professionals in healthy auto transport.
 
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Business Owner Decides to Work Part Time Earns More Money Part 2

 

Business Owner Decides to Work Part Time Earns More Money, Part 2

Benefits of a coach

A year and a half ago I made a decision to bring our businesses online to increase our visibility and profits. Highly intimidated by technology I was scared to death. This was an area I had neither interest nor experience in, what would I do. Like most people I have met and talked with at length, I fumbled around online searching for the right person to teach me how to market online.

Because I did not have, knowledge in what or who I was looking for cost me dearly. Spending money we did not have I tried every coach, system and product out there, or nearly every one. Did I see success? Nope. Matter of fact I nearly gave up.

Then she appeared. This woman with a strategic loud voice showed up on FaceBook. I knew her from our part time home business. She had attended some of those personal growth training seminars, too. As I watched her, it seemed she knew what she was doing. Gradually my trust started to build and I purchased one of her training classes.

The woman I am talking about is Sandi Krakowski. She is currently my business coach teaching me everything from how to build an e-commerce website in WordPress and social media marketing to lead generation for our auto transport business and part time networking business. It has been a journey and one that I would highly recommend to anyone looking to build a business online.

Let's not forget the major decision I talked about earlier. Sandi is a genius at marketing and listening to what the market wants. She knew my loyalty and love for my home business, products and the staff of the company. She honored my decision to remain loyal to that staff, our product quality and compensation plan. She kept reiterating to listen to what my market was asking for. Did I get it? No, I did not understand.

You see learning marketing is like being in college. When you are a freshman, you will never understand mathematics like a senior, right. The freshman starts with algebra and the senior finishes up with calculus, it is a progressive learning curve. The same goes for learning anything new, you must pay the price, practice, learn, and implement to build your skill.

Major decision launches trips to bank

Have you ever heard the term "Can't see the forest for the trees"? Well, that statement described me for the longest time. A coach is someone who is there to encourage you, show you your strengths, to root you on to success and not dwell on your weaknesses. They lead you to resources to help you over hurdles they see you need to cross but it is not in their area of expertise.

It was during one of our coaching calls that the past years worth of lessons, techniques and practice all came together. Finally, the light went on and I realized what I needed to do to propel my businesses forward. I had learned to step up and out of my "employee mindset" and think like a true business owner. Remember my friend, the one who told me "it's nothing personal, it's just business"?

I had been holding onto a dying part time home business, the part time business that I came online to grow. After more than a year of working my butt off, I had not sold one product, not enrolled one business partner…not one!

It was that realization that propelled me to listen to what my clients, truck drivers and friends on FaceBook and Twitter wanted. They did not want what I had. After banging my head on that proverbial brick wall, voila! Bingo and hallelujah I got it!

Therefore, after more than fourteen years loyally dedicated to one product line, one company and the staff I decided to step back. To look at providing the market what it wanted. The result?

In just 90 days, our checks are as much as our checks after fourteen years with the other company. We have more business partners actively working with us than we EVER had before. We are having fun, our auto transport business is in full operation and our dispatch center is blooming, too.

Sometimes those tough, gut wrenching decisions are the ones you are suppose to make. That is your test, to jump off that bridge and be a business owner who decides to work part time and earn extra money or remain loyal to a dying business. It is your choice, what will you choose?

We need your help! We can't do what we do without you. Please leave your comment below and join the discussion. Do me a favor? Share this with your FaceBook friends by clicking the "Like" button at the top of the page. Your Twitter friends won't want to miss out, be sure to "re-tweet", too. Thanks, you are the best.

 

Here to Serve,
Carla J Gardiner
 
Would you like to use this article on your website, blog or ezine? You have my permission to share it in it's entirety with the following attribution and a link back to our home page.
 
Carla J Gardiner is an ex-banker turned entrepreneur who built an auto transport brokerage and dispatch center from the ground up. With half a days training and little else Carla learned the business inside and out the hard way…by doing it. Her passion and purpose lies with the people she works with daily; the client, dispatcher, broker and truck driver. Her frustration within the industry has birthed a new division of her company; one to properly train, encourage and mentor other professionals in healthy auto transport.
 
What did you think?
 
Let us know your thoughts on today's article.
 
Post your comments below.
 
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Business Owner Decides to Work Part Time Earns More Money

 

Business Owner Decides to Work Part Time Earns More Money

The American dream or nightmare

When my husband and I got married we had many hopes and dreams, did you? We dreamt of a large home to live in. The house would sit on property for our babies to run and play on. A nice car and yearly vacations to relax and enjoy were often part of our nightly talks. Then as the babies came along the bills mounted. Each year it seemed we owed more and more. Would we ever be able to pay off the credit cards and bills?

Owning our own business was like speaking Greek. Rich worked for a local lumber mill and had for over twenty years when we met. The likelihood of him leaving was zilch. My job at the bank was exciting and fulfilling to me. I had no plans of going anywhere either.

Like most people who come from working in corporate America, we were used to someone else doing all of the thinking. The systems of process were in place when I started working at the bank. Senior employees trained me and I was off and serving the bank's customers. The same scenario went for the mill. Rich simply showed up and did his job, a small part of the whole operation.

It did not take long to learn that it took more than one paycheck to support a family. My husband and I both had to work to pay our bills, clothe our babies and pay the mortgage. Like most other people, we knew we also had car payments, credit card bills and more. After awhile harsh reality dashed our hopes and dreams. We started to wonder if we would always be in this situation. We just never could see ourselves getting ahead.

What will they think of me?

Then a friend introduced us to a part time home based business, otherwise known as network marketing. There are many names for businesses like these but they all carried the stigma, "Oh, it's one of those things". Regardless of what product or service the business sold no one wanted to buy what I was selling.

Nevertheless, our hopes and dreams for a brighter future burned deep within us. Those dreams are what we focused on instead of the naysayer, negative relatives and friends. We were determined to succeed, to earn extra money for those annoying bills and vacations of our dreams.

Some success comes slowly

Following the leader has always been simple for me, except when it came to being someone else. It is simple to watch what someone does and do it to the best of your ability, right.

As I learned the business, experienced the products I got good at presenting the business plan. The product presentation was easy I just told my story. That story saved my life, literally. I would not be here today if I stayed with traditional medicine from my medical doctor.

For three years, my husband and I attended weekly meetings supporting our local teams. Doing our best to invite guests to the meetings, we found ourselves alone in the back of the room. It was encouraging to watch as others brought guests and their checks grew. Why wasn't it working for us?

We attended personal growth training seminars monthly. Those seminars, called First Steps to Success were instrumental for my success today. Have you ever attended a seminar like that? Still, with all of the hard work, meetings and trainings we were not making the part time money we wanted to make.

As our lives moved on and our part time home business slowly grew so did our paycheck. I learned that we hear what we want to hear and do what we want to do. Years later, I would figure it all out, business that is.

Fast forward ten years

When we launched our new auto transport business six and a half years ago, we did not know if we would succeed long term. All I really knew for sure was I was sick and tired of building businesses for someone else. It was time for me to get serious about our future, our financial future.

You may have read my story about getting started in auto transport, but if not you can read about it here. This story is about thinking and acting like a business owner. Making the decisions and acting on them in a timely, thought out manner. What I am about to share with you might be scary to some of you; it was for me big time.

However, if you want to play with the big dogs, you had better put on the armor of a rhino and be prepared to play the game, head on. You see, in business there cannot be an emotional attachment. My best friend once told me, when I complained about a situation to her, "It's nothing personal, it's just business". Wow, that stung!

She was right though. From that moment on, every decision I made in our auto transport business was based on data. The decisions were not snap decisions; well thought out, based on fact decisions. Little did I know those baby decisions were preparing me for years down the road and a MAJOR decision I would make in my business life.

Come back Monday to read about what that major decision was; how we dealt with the emotional side of being a business owner who makes tough calls and the benefits of stepping up and out to making the right decision for us and our clients.

We need your help! We can't do what we do without you. Please leave your comment below and join the discussion. Do me a favor? Share this with your FaceBook friends by clicking the "Like" button at the top of the page. Your Twitter friends won't want to miss out, be sure to "re-tweet", too. Thanks, you are the best.

 

Here to Serve,
Carla J Gardiner
 
Would you like to use this article on your website, blog or ezine? You have my permission to share it in it's entirety with the following attribution and a link back to our home page.
 
Carla J Gardiner is an ex-banker turned entrepreneur who built an auto transport brokerage and dispatch center from the ground up. With half a days training and little else Carla learned the business inside and out the hard way…by doing it. Her passion and purpose lies with the people she works with daily; the client, dispatcher, broker and truck driver. Her frustration within the industry has birthed a new division of her company; one to properly train, encourage and mentor other professionals in healthy auto transport.
 
What did you think?
 
Let us know your thoughts on today's article.
 
Post your comments below.
 
remember, sharing is caring…



Are we connected on Twitter? | Come write on my Facebook Page Wall.

Why Most Entrepreneurs Fail, Why We Will Not

 

Why Most Entrepreneurs Fail, Why We Will not

False thinking raises its ugly head

Have you ever thought there would come a day when life stopped dishing out lessons for us to learn? Well, if you are like me we can always hope so. What I found last week instead was false thinking on my part.

You see, I thought when I left the job at the bank and started building my own auto transport business security was a done deal, locked in. I knew that jobs in corporate America were no longer secure in the new economy. By reading the headlines in the morning paper or watching the evening news I see evidence of the insecurity in working for someone else.

My husband and I lived through the very insecure timber industry here in northern California when he lost his job not once, but three times to it. Learning to live on twenty-five percent of a mill workers income when the bills did not decrease accordingly stunk! This was one more reason we wanted to be independent, work for ourselves, control our own destiny.

Auto transport market changes in business 

Part of the lessons I learned early on in our broker business was we must be aware and have our finger on the pulse of the industry. Keeping our head buried in the sand like an ostrich is not how a business owner builds a successful business. In fact, if you do not watch what is going on in the rest of the country you could easily go broke.

Just like when Hurricane Katrina hit and we almost lost the business. If it were not for our owner-operators, who love and cared for us giving us advice we would have closed our doors. It certainly was a tough lesson and one we will not soon forget.

During the darkest of times back then is when we decided we had better look at alternate ways to make money if I wanted to keep the business going and stay home to work. If you recall we were building a part time vitamin business at the same time. It was at a networking breakfast meeting that one of our members questioned me about what an auto transport broker did. When I answered the question, they asked for a business card and said their uncle was looking for my type of service.

The following week we received a call from the uncle of the member of the networking group. It did not take long to figure out that they had misunderstood my explanation of what I do. This man was looking for a dispatcher.

However, I agreed to meet him and his wife for coffee to discuss what services I could offer them. The rest is history, thus was born “The Dispatch Center”, a division of Carla’s Transport Services.

Do not put all your eggs in one basket

The next phase of the business grew right along. Soon after accepting one owner-operator job, others followed. Even though the customer side of auto transport had slowed down, the dispatching of auto carriers kept me hopping.

I found I loved working with the variety of clients, from car owners, other brokers to the drivers themselves. Relationships grew, as did my circle of professional business partners. Soon I found myself inside their lives helping them with their health, too. How could that be you might wonder?

One of the drivers I had dispatched a car to for one of my auto transport customers transports went missing in action. Panic began to set in when his company called me looking for any updated information. His wife called me asking when the last communication we had was, what time of day and the like.

All I can say is thank goodness for relationships, companies who care for their employees and the GPS systems some trucking firms use on their trucks. After a whole day of investigating, he was finally located at a truck stop, in the back, face down having suffered a stroke. He is all right today, thanks to everyone’s effort and relentless phone calls.

As the seasons change so does the volume of business, both on the brokering and dispatching side of the business. It made perfect sense to diversify and build our vitamin business due to the difficulties of the market.

However, I neglected one detail. I settled into the false thinking of security. The mindset of if brokering slows, I have the dispatching to fall back on. Doesn’t it seem logical and safe? Wrong.

Depending on someone elses business for security

In this current economy, government agencies are looking for ways to boost our economy. Now, I am not saying anything is wrong with that it does need help. However, let me share with you what happened to one of the trucks I dispatch. Please, share your thoughts and help me understand the logic of this situation.

This truck has been running the same route for over six years. What this means is he hauls a load of cars from California to Texas and back again using the same interstates. For our safety there are inspection stations manned by Highway Patrol officers trained in semi-tractor safety and highway law. Stay with me here as I take you through my thinking.

On the last load-in the inspector tells the driver that his equipment is one foot too long. Now, after six years his truck is illegal to run the state of California, he is done. What does this mean to his business and mine? One of two things can happen. He can purchase new equipment that is the right length for the state requirements at a great cost or he is out of business.

What did this teach me? The light bulb went off in my head and it exploded. I had allowed my thinking to slip back into a comfort zone that had gotten others and me into trouble before. I thought I was secure in my auto transport broker and dispatch center. I thought even if one side generated less revenue it would be okay because I had the other side.

What I had not counted on were the regulations changing. We try not to think about trucks breaking down, trailers being too long. This all caused an immediate loss of work, revenue and comfort.

We were comforted knowing that while we were building our business we did not put all of our eggs in one basket. We had begun building another business part time, our anti-aging vitamin company.

 
Have you ever thought about how secure your job or business really is? It was a real wake up call for me. Now I know for sure, the only security in business is to have a back up plan.
 
Start today working on your plan. You do not want to be caught off guard by rules, regulations and laws that are not within your control. Like my family, yours will be thankful that you thought ahead.
 
We need your help! We can't do what we do without you. Leave your comment below and join in the discussion. We'd love to hear your thoughts about being prepared for imminent change.
 
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Here to Serve,
Carla J Gardiner
 
Head shot 3scarf cropped 150x150 Weekend Trip Ends At Beach AccessCarla J Gardiner is an ex-banker turned entrepreneur who built an auto transport brokerage and dispatch center from the ground up. With half a days training and little else Carla learned the business inside and out the hard way…by doing it. Her passion and purpose lies with the people she works with daily; the client, dispatcher, broker and truck driver. Her frustration within the industry has birthed a new division of her company; one to properly train, encourage and mentor other professionals in auto transport.
 
What did you think?
 
Let us know your thoughts on today's article.
 
Post your comments below.
 
remember, sharing is caring…



Are we connected on Twitter? | Come write on my Facebook Page Wall.

Can you show appreciation for the age you are while turning back the clock

 

 

Can you show appreciation for the age you are while turning back the clock?

Wasn't it just yesterday?

Today was a day of relaxation. When working from home our business can literally run us ragged if we allow it to. Learning the balance of work, home and play in running an auto transport business can be tricky. After six years though, I have finally found a nice balance. It works for my husband and me; it might not work for others.

After we came home from our church meeting, we relaxed with a nice lunch. Hubby wanted quesadillas and I dined on a scrumptious, small meal of scrambled eggs and a little salsa. It is fun watching those scales reverse direction (smile, smile and giggle) and the size of my clothes get smaller.

Knowing that I had a newsletter to write, I took just a few minutes to check FaceBook. Our daughter and family are on vacation and we keep in touch that way. The pictures she posted really touched me. It was like yesterday that we were taking family vacations with our kids as they are now.

I started to get a little melancholy then I remembered…I should show appreciation for where I am in life. By showing respect for the process of aging, we will honor our elderly parents. The sum of our experiences will make our life full, complete.

However, if you are like me I do not want to look old. You know what I am talking about, right? Aging causes many things, some good some not so good like wrinkles, memory loss and sickness in some cases. I do not mind getting older, I just do not want to act nor look it.

No, I am not a vain person; I just want to be all I can be for as long as I can be it…makes sense right? I want my cake and eat it too. I want to feel good, be able to play on the floor with my grandkids, go camping and swimming. My desire is to teach my grandkids what lifestyle can be when building a business and working hard to achieve goals.

Your business and your baby

When we started our auto transport business, you could say we treated it like our newborn baby. Up early we would work hard all day and into the evening hours. Six days a week, we kept that schedule for several years.

We made great money, developed a solid clientele and our database of preferred truck drivers grew. Our friendships blossomed, as we have gotten to know many of them in person, dining with them. Auto transport brokers and dispatchers became like business partners as we worked together to find the best owner-operators out there to serve our clients.

There were so many positive aspects to our business when it was young, but there were some negative things too. Looking back as the business began aging, we started learning from our mistakes. Our appreciation for lifestyle began to rise up. We figured out that making all that money meant nothing because we did not have time to use it.

With that realization, we began to adjust our office hours. While in the auto transport office, we worked more efficiently. I realized that when I worked for the bank we took breaks. It was not easy, but I made myself get up often and take breaks, even if just to walk outdoors for a five minute retreat. Now, this is what I envisioned working from home would be like.

Appreciation for growing pains

Looking at the pictures of our grandkids, I realized it would not be long before they will be teenagers. Time flies by when we have our heads down and are building a business. One day we look up and wonder where the time went. The kids are off doing their own thing and we wonder when they became independent.

This is the time when we figured out that family is more important than any business. As the grandkids each came along, we were thankful and appreciated that our auto transport business allowed us the flexibility to travel when we wanted to. We no longer had to forfeit those early years when they grow so fast. Now I could share my life with my clients and work the hours I wanted to.

However, I had to pay the price those first few years. We had to earn the right to build the life we had envisioned. Looking back, it was so worth the growing pains, we would do it again in a heartbeat.

Mature and aging like our elderly parents

The stage we find our business in now is like our elderly parents. Wisdom comes with experience and can be stable. It is always nice to diversify to keep the passion burning and the environment exciting. If you know me at all, you know I get bored easily. To do one job day in and day out for forty years is not my cup of tea.

Do not take offense if you have been in a job for a long time. I commend you; it takes dedication and perseverance to achieve that milestone. My husband was like that. He worked for a local lumber mill for thirty years before the mill sold. He then worked for a local friend in a one-man mill (my husband was the one) for over eight years.

During those years, he helped the owner build the company to employ six other employees and he headed the crew. Finally, he worked for the original company that sold out for another four years before retiring.

My point is this each of us is different. We all have strengths, weaknesses, likes and dislikes. I would die if I were to work a job as my husband did. Likewise, he would keel over if he had to talk with people as I do. We compliment each other. Once we found our balance, our flow our home business became the lifestyle we dreamt about for a long time.

So for today I will not be melancholy looking at my family's vacation pictures. Instead, I choose to work on my "to-do" list in the office. This is the schedule that has allowed us to travel whenever we want to. By using a little yellow caplet, we are turning back the hands of time and "anti-aging" instead of aging.

We are fully appreciating the way God has set up life, from infancy to elderly parents. Each stage of life and business is full of adventure, excitement and living. It is up to each of us to show appreciation for the age we are, the stage our business is at and the life we have designed for our family.

We need your help! We can't do what we do without you. Leave your comment below and join in the discussion. We'd love to hear your thoughts about the stage you are in.

Click the FaceBook "Like" and "Re-tweet" buttons; or if you Stumble that's great, too. You mean the world to me. Thanks for your support.

 
Here to Serve,
Carla J Gardiner
 
Head shot 3scarf cropped 150x150 Weekend Trip Ends At Beach AccessCarla J Gardiner is an ex-banker turned entrepreneur who built an auto transport brokerage and dispatch center from the ground up. With half a days training and little else Carla learned the business inside and out the hard way…by doing it. Her passion and purpose lies with the people she works with daily; the client, dispatcher, broker and truck driver. Her frustration within the industry has birthed a new division of her company; one to properly train, encourage and mentor other professionals in auto transport.
 
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Your Ideal Auto Transport Client, The Rewards of Listening

 

Your ideal auto transport client, the rewards of listening

You are so lucky

Today was a day of reflection for me. Looking back over the past year and a half my life looks very different today than it did then. Our auto transport business is thriving when others have closed their doors. Our part time health business is growing and the excitement is mounting as others achieve their dreams and goals, too. Was it so for either business last year? No.

Some may say we are lucky. Trust me luck has nothing to do with it. Hard work, perseverance and determination are the reason we are still in business today.

Why is it that we always want everything now? Who taught us that we are entitled to have what someone else has and not have to work for it? I used to think just like that, too. My desperation to make money overshadowed my desire to serve others. Once I learned that my focus was unbalanced, my learning process began to compound and make sense. The pieces of the puzzle started to fit together.

Chatting with a good friend the other day our conversation turned to just that thought. Both of our businesses are growing, we are beginning to earn a good income. That was not the case when we started though. What changed, what made the difference in our businesses between last year and today?

We both figured it out. What did we figure out? The rewards of listening to your ideal client will make your business a success. When you do not listen to what the market wants it will break you.

When you combine that one gold nugget with the "how to" of putting a business together online you will find your answer. What we figured out is that it takes each business owner a different amount of work and time to reach results.

Can someone else do the work for you? NO!!! For long-term success we all must learn the "how to" ourselves. We must put in the time, pay the piper ourselves in order to reap the rewards waiting in the shadows for us.

Figuring out what they want

When I first started our auto transport broker business, I knew nothing about the industry at all. The lingo in the auto transport industry is different. Some of the titles for jobs seemed to overlap it was so confusing. It would have been much easier had I known of someone who could coach me and show me the ropes.

However, the broker who sponsored me (provided the information to get started) did not have my best interest at heart. Her focus was unbalanced as well, centered purely on money. Coming from a banking background, I was naive to the dealings of the outside business world. My first year in business was like a Hollywood movie in the making. Several hours training and then tossed to the wolves. Now it was sink or swim.

The same went for our health networking business. Sure there was training, "Do it this way, say this, act like this, be like me and you will succeed". The problem was I did not have a personality like theirs. My goals and passion was different, I was not like them. Try as I might to conform to their methods it did not work for me. Later I would figure out that duplicating the system is what would work, not duplicating them.

Jigsaw puzzle

In both our auto transport and health businesses, we found similarities. Building a business is like putting a jigsaw puzzle together. Starting with the basics like giving our customers a free quote. That seemed simple enough, yet the sales did not come. What were we doing wrong?

Later we found that calculating the free quote was an art. Specific key elements comprised the perfect auto transport quote and this resulted in a sale, our first. Finding an auto transport carrier to transport that customer's car was like the next piece of the puzzle. Again, there were specific measures we needed to take to cover our business as well as the customer's car. Now that puzzle started making sense.

Finally, after fourteen years in network marketing the puzzle pieces became clear. The missing piece to success was not in the puzzle at all. I was the piece of the puzzle that needed to be refined. Our ideal client did not want what we were offering. Aha! That is why there were no sales.

Just like in our brokering business, some and not others desire the health business. By leaning in, listening to what others wanted instead of being so bull headed and narrow-minded, I heard what they were saying. I realized that the inner student within me was ready to learn.

It all takes time

What do auto transport, health and jigsaw puzzles have in common? They all take time to learn. In business, there are options available sometimes that can take the learning curve and toss it on its ear. By taking advantage of those options, like a business coach or trainer, you can shave years off the time it will take you to learn the intricate details. This can set your business up for faster success and bigger profits. It can also save you precious time and valuable assets allowing you to avoid the traps and pitfalls already experienced by those who have gone before you.

What my friend and I discovered in our conversation is this. We never thought a year and a half ago that we would be where we are today in business. The one thing we both learned and put into action was to listen to our ideal client and give them what they want. We learned it is not about us and our wants and desires. When we help others get what they want, serve with a pure and honest heart, our desires and goals happen because we helped someone else.

So, if you have a desire to build a business, whether it is in auto transport or a health business, lean in, listen to your ideal client. Decide to work with a business coach, avoid the pitfalls and traps waiting in the shadows for you. Set your business up for success and your hearts desire will come true, too.

We need your help! We can't do what we do without you. Please leave your comment below and join the discussion. Do me a favor? Share this with your FaceBook friends by clicking the "Like" button at the top of the page. Your Twitter friends won't want to miss out, be sure to "re-tweet", too. Thanks, you are the best.

Here to Serve,
Carla J Gardiner
 
Carla J Gardiner is an ex-banker turned entrepreneur who built an auto transport brokerage and dispatch center from the ground up. With half a days training and little else Carla learned the business inside and out the hard way…by doing it. Her passion and purpose lies with the people she works with daily; the client, dispatcher, broker and truck driver. Her frustration within the industry has birthed a new division of her company; one to properly train, encourage and mentor other professionals in healthy auto transport.
 
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Let us know your thoughts on today's article.
 
Post your comments below.
 
remember, sharing is caring…



Are we connected on Twitter? | Come write on my Facebook Page Wall.